Bride And Groom Expo Bigger And Better

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By John Agaba

When it is about brides and their grooms, it is an emotional affair — far detached from the everyday, but inclined towards novelty and the heart. The UMA showground in Kampala was a mad dash from Friday to Sunday as hundreds of people — mainly marriage hopefuls — thronged the exhibition centre to witness what was a grand display at Vision Group’s 10th edition of the Bride and Groom expo. There were latest bridal gowns, designer men and women’s wear, bridal cars, hair styles and gifts, and entertainment packages on show — all one needs for one’s perfect ‘I do’ function. More than 133 service providers displayed cutting-edge, all-wedding designs in town. Every marriage hopeful present was linked to a provider, and they now know where to go for any of their wedding needs. Away from the wines and cakes on display and the anti-ageing creams on show and events managers exhibiting the best in Kampala, there were fashion shows at 1:00pm and 5:00pm on each of the three days. There were ‘man and woman’ special shows, where marriage counsellors talked to the hopefuls regarding keeping the love fi re and desire burning. There were also gifts to win: spin the wheel to win a fridge, cooker, TV set, et cetera.  But it did not all start out that rosy.

The show got off to a rather slow start on Friday, but by the time curtains came down on Sunday evening, it was inexorably gargantuan. Hajara Batuuka, the marketing manager for print at Vision Group, said they moved through Bride & Groom expo bigger, better Vision Group’s 10th edition of the Bride and Groom expo.There were latest bridal gowns, the best in Kampala, there were fashion shows at 1:00pm and 5:00pm on each of the three days. There were ‘man and woman’ special shows, where marriage counsellors talked to the hopefuls regarding keeping the love fi re and desire burning. There were also gifts to win: spin the wheel to win a fridge, cooker, TV set, et cetera.

But it did not all start out that rosy. The show got off to a rather slow start on Friday, but by the time curtains came down on Sunday evening, it was inexorably gargantuan. Hajara Batuuka, the marketing manager for print at Vision Group, said they moved through every detail with a fine-toothed comb to give marriage hopefuls the best and to link them to potential service providers. Unlike last year, there would not be a lucky couple walking away with all-expenses paid wedding, but that did not matter. What mattered was that the hopefuls were given a fair glimpse of the trendy wedding attires in town and shown where they can get them. Joseline Nabuuma, who walked away with a frying pan, said she attended the show at the behest of a friend. “It turned out to be breathtaking. The fashion show and men modelling different wear was my highlight,” said the woman, who seemed to be in her early 20s.

Jackie, a 22-year-old from Kibuli, a Kampala suburb, said she attended the expo because she wanted to have the “best” wedding; not necessarily the most expensive.  She has not found Mr. Right to sweep her off her feet yet, but when the time comes, she wants to be ready. Peninnah Uwera, who was at a Shea Care stall (advertising skin care products), said she attended last year’s expo and it was different. “It is like every expo changes the way you look at a wedding and the type of gown and attire you want to be in on that day,” she said. It was a highly inventive exhibition, too. So, if you are planning on getting married and you did not spare at least 30 minutes to be present, you missed. Joweria Nabuuma, the events supervisor at Vision Group, said they tried to make the fashion shows bigger to give audiences a better picture of what they would look like in any of the modelled gowns and wear. It was the 10th time Vision Group was hosting an expo strictly for men and women who cherish marriage and dream about love. But every year, the demonstration gets bigger and better and more epic. Entrance records show that close to 10, 000 people attended this year’s expo, compared to last year’s 7,000.

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