12 TIPS TO HELP YOU BENEFIT MOST FROM THE BRIDE & GROOM EXPO 2016

  1. Set clear goals and explain them to your booth personnel. The objectives should be measurable, quantifiable and achievable.
  2. If you are a new company, introducing a new product or participating in the Bride & Groom Expo for the very first time, highlight your participation with pre-show promotions to your clients/prospective clients such as mailings, SMS and fliers.
  3. Educate yourself on your customers and their buying habits of potential customers.
  4. Practice your sales approach. Know your products and the sales approach to use with each.
  5. Know the strength and weaknesses of your competitors at the show.
  6. Choose a sales strategy that compliments your booth design.
    • Static: Meeting, greeting qualifying and communicating are all done by booth staffers.
    • Give-aways: Using crowd-attracting approaches means you need more staff to engage large numbers of prospects drawn into the booth.
    • Audio/Visual: Keeping prospects busy by showing an audio-visual presentation allows you to read their badges and step in to offer specific details and benefits.
    • Product demonstrations: Whether in your booth or at the stage, these require a different approach.

 

  1. Learn to ‘’read’’ the different attendees and modify your sales approach to appeal to each individual. Different personalities require a different approach.
  2. Do not use slow traffic periods on the floor as a time to sit, look bored or show frustration. Instead lighten up your booth, restock magazines or fliers or make notes on sales leads.
  3. Do not overwhelm potential customers with too much information at one time.
  4. Know when to get rid of distracters, pests and competitors. You want to use the limited selling hours to your best advantage.
  5. Check out other exhibitors and staffers to learn what to do and what not to do. Adapt any procedures that seem effective and appealing to you.
  6. Meet with your booth personnel for 10-15 minutes after each day of the show to review the events of the day, learn from your mistakes and change strategy.

LET'S HELP YOU CREATE A BOOTH THAT SELLS